Posts Tagged ‘Basic Attention Token

We have already talked about the new Brave browser and their Basic Attention Token (BAT) as a means to offer users an alternative to browse the web faster, safer and also to be able to support their favorite websites or Youtube video with regular crypto currency donations (coins or tokens). Well, if you still have not tried the Brave browser now you have a good reason to give it a try as you can get 30 BAT tokens for free if you do (a little over $6 USD value) to use to support your favorite online publications. Do note that this is a limited promotion as Brave will grant 300,000 promotional tokens to browser users, so make sure you get yours before they run out.

The promotion rules state that Brave browser users will receive promotional Basic Attention Tokens (BAT), which must be used within 90 days, via their Brave wallets after they opt into the offering or they will be lost. You need to download and use or update to use the latest desktop browser release (0.19.105) to receive the promotional BAT offer right after you activate the Brave Payments feature of the browser. The tokens will be released from the User Growth Pool (UGP), which was created during the sale of the utility tokens in May 2017. The UGP consists of 300 million tokens set aside to incentivize users to join the Brave platform. This initial promotion has a cap of 300,000 tokens and it will be distributed to current and new Brave users over the next 30 days or until the cap is reached.

This promotion is a one-time grant of BAT available for:
– Users who have not installed Brave, but download it during the promotion;
– Users who browse with Brave, but have not yet enabled Brave Payments;
– Users who have enabled Brave Payments, but have not added funds to their wallet; and
– Users who have enabled Brave Payments and who already have funds in their wallet.

This blog is a verified publisher supporting Brave Payments, so if you like what you read here feel free to show your support by using the Brave browser.

For more details about the Brave browser and to give it a try yourself…

We have already covered the new – Brave browser and the ideas that the people behind the project have about integrating Bitcoin payments. The Brave Browser’s Brave Payments allow users to replace website ads with a kind of regular donations supporting their favorite websites, but the project wants to take things even further with their upcoming token sale. Brave’s BAT or Basic Attention Token the sale of which is about to start tomorrow is going to extend things a bit further in the new way that online ads will function.

The idea of the Basic Attention Token is to radically improve the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. The token will be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement and it will all happens on the Ethereum blockchain at the BAT is an ERC20 token built on top of Ethereum.

The goals of the whole Brave ecosystem including the BAT are to not compromise on privacy, but at the same time help advertisers get better results and users to bothered by ads if they don’t want to, but if they do their attention for actually seeing the ads will be rewarded with BAT tokens as well. So in theory every one will win – the advertiser, the publisher and the user. The idea is really good and will hopefully help in providing a real alternative for the users of the Brave browser as well as for publishers and advertisers that really want better results and alternatives besides the big players in the online advertising game that control most of the market.

We are really interested in the Basic Attention Token as well as the whole Brave project and have been keeping track on how things develop, even if we are not big fans on token sales in general, there are still some projects that we like so much and want to support and this is one of those. Our advice to you is to check out the Brave browser if you still haven’t tried it, it is not only available for computers, but for mobile devices and also keep an eye out on the BAT sale starting tomorrow.

To get more details about Brave’s Basic Attention Token (BAT) and the token sale…


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